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Piggy Bank Deluxe: A Collaboration Across the Big Pond

Updated: 14 hours ago


Richard Sheldon, Storm Games' CEO at ICE, Barcelona 2025
Richard Sheldon, Storm Games' CEO at ICE, Barcelona 2025

Storm and Primero Games Collaboration: Revolutionising Gaming with Piggy Bank Deluxe 

Storm Games and Primero Games have come together over the past couple of years to create an exciting collaboration that is set to reshape the future of both land-based and online gaming experiences. This partnership has resulted in the development of 'Piggy Bank Deluxe’ currently blending Storm's innovative gaming content with Primero's strong North American market presence and resources.


About Storm Games 

Storm Games create high-earning and award-nominated games, platforms and systems. They specialise in bespoke and tailored games for domestic and international, land-based and iGaming Sectors. Storm Games has long been recognised for its success in the UK’s land-based gaming sector. In recent years, they have strengthened their presence in the iGaming world, solidifying their position through several partnerships, the most significant of which is with their parent company, Primero Games; a major player in the U.S. market with an already established land-based presence.  


About Primero Games  

Founded in 2009 and based in Atlanta, Georgia, Primero Games specialises in developing cutting-edge software and equipment for the amusement industry. In addition to developing innovative solutions, they design game housings, provide a range of parts, and operate a service centre for troubleshooting and repairing software boards.  


Primero x Storm Games Collaboration 

In 2022, Primero Games made a significant move by acquiring Storm Games, with industry icon Mike Macke taking a controlling interest in the company. This acquisition paved the way for a promising collaboration between the two, enhancing their combined portfolio and expanding their global reach. 


Richard Sheldon, Storm’s CEO, commented, "The company has worked hard to build a brand in gaming, and our ambitions are to be a significant global name in gaming markets worldwide. The link with Primero gives us immediate access to a huge pool of product and talent in the US markets and allows us to bring some of the best-known content in the US land-based sector into the gaming business." 


Piggy Bank Deluxe: The Star of the Collaboration  

One of the standout results of this collaboration is Piggy Bank Deluxe, an exciting land-based gaming cabinet. Developed over the past two years, Piggy Bank Deluxe features a 12-game menu, with plans for more games in the future. The game includes a progressive jackpot with a unique pig feature: when the piggy bank fills up it bursts, adding an extra layer of excitement to the gameplay. Each machine offers exclusive jackpot values, making every play unique. 


The Piggy Bank Community: A New Way to Play  

In addition to the land-based experience, Piggy Bank Community connects multiple terminals at each location via a shared progressive jackpot. This feature allows the Grand and Major jackpots to be distributed among active players, with the popular 'pig' feature enhancing the experience even further. Jackpot values are tailored to each location, making each game unique. 

For those who prefer to play from home, the Gold Rush City mobile app offers a fantastic opportunity. Available exclusively in the U.S. on the iOS store, this app allows players to enjoy the Piggy Bank Deluxe content and its progressive jackpot from the comfort of their own homes.  


Storm’s Role in the Collaboration 

Storm Games contributed significantly to the creation of Piggy Bank Deluxe. By providing its existing gaming content crafted in-house by its dedicated development and graphics team, along with its proprietary mathematics, Storm helped shape the game’s unique features. With Primero Games leveraging its strong presence in North America, this partnership is primed for success in the US market. Together, Storm and Primero are setting the stage for a thrilling year ahead in the gaming industry!




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